Latest Version of Indonesian Advertising Ethics Restricts Civil Servants and Religious Figures From Corporate Ads

The Indonesian Advertising Council has restricted public officials and religious figures from featuring in advertisements that aren’t released by their own institutions in its latest revision of the Indonesian Advertising Ethics document. The guidelines also added new clauses regarding promotional campaigns in social media and short message services.

With the rapid advancements of technology, new forms of advertisements and promotional campaigns are always going to outpace the ability of governing bodies to implement relevant and effective regulations. In addition, the increasingly common advertisements featuring actively serving civil servants and religious figures have pushed the Council to act on the interest of the offices to minimize and limit any potential improprieties that may result from these commercial arrangements.

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