Fees and prices for the creative service industry are usually hidden behind a company’s wall and only exchanged between internal team or buyer and seller. This often becomes a blank spot for marketers in building their budget for marketing, production and media plan.
This 2021, Indonesian Digital Association releases this 2021 Creative Service Rate Guide to give an overview of the creative production and media cost in Indonesia by collecting data from more than 5,800 creative vendors and businesses in the country. While this cannot be claimed as the industry benchmark, we hope this information can help and inspire marketers to build a more rigorous and exuberant marketing plan.
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